Global Marketing Manager, Advanced Applications & Solutions

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.

Position Summary:

We are hiring! The Global Marking Manager, Advanced Applications & Solutions is a candidate dedicated to fostering cross-functional collaboration with Product, Sales, and Marketing teams, promoting a positive culture that rewards learning, collaboration, and impactful contributions. Our dynamic environment empowers employees to deliver superior experiences for both internal and external customers.

The ideal candidate is a dynamic marketer with a proven track record in executing effective multi-channel programs to generate demand and accelerate the sales pipeline. The Global Marketing Manager for Advanced Applications & Solutions will activate integrated campaigns for target markets such as solar, battery manufacturing and recycling, mining, and other viscous liquid applications. This role requires a robust understanding of demand generation programs for coordinating designs, follow-ups, and expertise in campaign development and lead management.

Location: Brno, Czech Republic or Warsaw, Poland 

Key Role and Responsibilities:

• Develop a long-term marketing strategy aligned directly with business goals and initiatives.
• Collaborate globally with cross-functional marketing teams to build campaign plans based on demand generation principles and best practices.
• Validate buyer persona data, engage with internal stakeholders on campaign plans, and create content to drive campaigns.
• Collaborate with the design and content team on asset specifications and deliverables timing.
• Develop product positioning and messaging for various buyer personas, differentiating our product offering from that of the competition.
• Create engaging and educational content for targeted segments, driving demand, revenue, and meeting relevant business goals.
• Create and implement the marketing campaign calendar, deliverables, and deadlines.
• Manage email marketing, webinars, social media, blogs, public relations, SEO, SEA and other content as needed.
• Ensure all campaign leads are tracked, scored, and routed appropriately; regularly analyze campaign performance.
• Extract insights and data from campaign plan; drive improvements in the execution process and tactic selection.
• Analyze and measure campaign performance, modifying structures to optimize results, maximize engagement, and drive revenue generation.
• Regularly report campaign performance metrics and strategic activities to key stakeholders.
• Lead, mentor, and communicate effectively with the team.

Key Qualifications:  

• Bachelor’s Degree with over 5 years of proven demand generation and digital marketing/lead generation experience, yielding measurable project results.
  • Product Management or Sales experience a plus
• Demonstrated leadership in driving visibility and top-line growth by managing marketing and demand generation teams.
• Proven expertise in planning and executing diverse lead and demand generation tactics, such as inbound marketing, email marketing, content marketing, E-comm platforms, SEO, PPC, and social media.
• Exceptional interpersonal skills, high initiative, and adept at collaborating across global teams.
• Comprehensive understanding of successful digital campaign components and execution processes.
• Track record in developing go-to-market strategies for new product offerings.
• Strong analytical skills, with a proven ability to analyze data and make data-driven decisions for valuable business insights.
• Experience strategically leveraging email, video, webinars, eBooks, whitepapers, blogs, social media, and press to promote campaign programs and events.
• Proficient in using one or more marketing automation tools.
• Passionate about the dynamic intersection of technology and business innovation.
• Meticulous attention to detail and commitment to execution in a fast-paced environment.
• Proficiency with lead generation and sales enablement tools. 

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.