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Branding and Demand Generation Specialist

Location: 

Shanghai, SH, CN, 201108

Req ID:  17997


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Branding & Demand Generation Job Description

 

Location: Shanghai (Minhang / Pudong)

Reports to: Marketing Manager

Direct Reports: None

Position Title: Branding & Demand Generation Specialist

 

Responsibilities

 

  • Branding Strategy

- Support branding strategy planning and execution to strengthen brand positioning and visibility in target vertical markets.

- Plan and execute BTL marketing initiatives to drive brand exposure and engagement.

 

  • Events & Exhibitions

- Plan and manage participation in industry exhibitions, workshops and seminars.

- Coordinate marketing materials, demonstrations and on-site support.

- Collect leads and industry insights from events and conduct post-event analysis.

 

  • Lead Generation & Management

- Drive lead acquisition initiatives and implement structured lead management processes.

- Track lead lifecycle performance, analyze conversion data and optimize lead nurturing strategies.

 

  • Marketing Collateral

- Develop, update and manage marketing materials and collateral to support sales and marketing activities.

 

Qualifications

- Solid experience in branding, B2B demand generation, event marketing and lead management

- Experienced with B2B exhibitions, workshops and seminars

- Result driven with ROI mindset

- Familiar with lead generation and management

- CRM tools practice is preferred

- Resources of B2B industrial associations or PR experience is a plus

- Fluency in English

 

Special Accommodation

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Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request and a member of our team will contact you.

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