Digital Marketing Manager - China

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Job Description 

We are in search of a highly skilled and experienced Digital Marketing Manager to lead our digital marketing initiatives within the Chinese market. The ideal candidate will possess a strong technical background and a thorough understanding of the local digital landscape. As a key member of the global Center of Excellence team, the successful candidate will act as a pivotal link between our Chinese initiatives and our international team members, ensuring alignment and integration of strategies across our global operations 

Key Responsibilities: 

• Develop and implement comprehensive digital marketing strategies that align with our business goals in the Chinese market. 

• Strong collaboration with local business units for campaign optimization. 

• Support the planning and execution of digital campaigns across Baidu and 360 through a 3rd party digital marketing agency. 

• Utilize analytics tools to track campaign performance, analyze data, and make data-driven decisions to optimize digital marketing efforts. 

• Stay abreast of the latest trends and changes in the digital marketing space, particularly within China, and adjust strategies accordingly. 

• Collaborate with IT and web development teams to ensure seamless integration of marketing strategies with the company's web infrastructure. 

• Manage and mentor a team of digital marketing professionals, setting clear goals and KPIs to measure performance and drive success. 

• Oversee the budget for digital marketing initiatives and ensure a high ROI. 

• Ensure compliance with China's internet regulations and maintain a good understanding of the legal landscape as it pertains to digital marketing. 

• Build and maintain relationships with key digital partners, vendors, and influencers within the Chinese market. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related field.  

• At least 5 years of experience in digital marketing, with a proven track record of success in the Chinese market. 

• Strong technical knowledge of web infrastructure and experience working with digital technologies. 

• Solid experience with SEO and PPC within China. 

• Fluent in Mandarin and English, with excellent communication and presentation skills. 

• Strong analytical skills with experience in data analysis and reporting. 

• Leadership experience with the ability to inspire and manage a team. 

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.