Digital Marketing Manager - South APAC

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

We are actively seeking a dedicated Digital Marketing Manager to lead our digital marketing endeavors in South East Asia. This role will concentrate on driving both social media organic & paid strategies, as well as managing PPC campaigns across various search engines, with a particular emphasis on proficiency with Naver. The ideal candidate will be well-versed in the unique digital milieu of South East Asia and will be responsible for devising and fine-tuning marketing strategies to connect with the region’s distinct audiences. 

As a key member of the global Center of Excellence team, the successful candidate will act as a pivotal link between our South East Asia initiatives and the other international team members, ensuring alignment and integration of strategies across our global operations 

Key Responsibilities: 

• Craft and implement digital marketing strategies specific to the South East Asian markets, prioritizing social media organic & paid avenues and search engine platforms, including Naver, Kakao Talk and Line. 

• Manage and optimize PPC campaigns on different search engines to maximize performance and achieve marketing objectives. 

• Create social media strategies that enhance organic reach alongside managing paid advertising efforts to bolster brand awareness and user engagement. 

• Employ analytics tools to track campaign performance, interpret data, and make data-driven adjustments to improve outcomes. 

• Stay informed on the latest digital marketing trends within South East Asia and evolve marketing tactics to take advantage of new opportunities. 

• Strong collaboration with local business units for campaign optimization. 

• Establish and nurture relationships with key digital partners, platforms, and influencers within the region. 

Qualifications: 

• Bachelor’s degree in Marketing, Business, or a related discipline. 

• At least 3 years of experience in digital marketing, with specific skills in social media organic & paid strategies, and search engine advertising. 

• Extensive knowledge of social media platforms, search engines, and digital advertising strategies. 

• Proficiency in English and at least one South East Asian language, with exemplary communication skills. 

• Strong analytical abilities, with experience in data analysis and reporting to guide strategic decisions. 

• Self-driven and goal-oriented, with a proven ability to meet or exceed campaign targets. 

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.