Product Manager
Location:
Shanghai, SH, CN, 201300
Req ID:
18093
Job Summary
The Product Manager is responsible for managing the full lifecycle of pump products—from market analysis and product planning to development support, launch, and post-launch optimization. This role bridges market needs, customer requirements, engineering capabilities, and commercial objectives to ensure a competitive and profitable pump product portfolio across industrial, water, energy, or process markets.
Key Responsibilities
1. Product Strategy & Planning
- Define product vision, roadmap, and positioning for assigned pump categories (e.g., centrifugal pumps, multistage pumps, API pumps, water & wastewater pumps).
- Conduct market and competitor analysis (performance, pricing, certifications, applications).
- Identify new product opportunities and manage product upgrades based on market demand and technology trends.
- Develop business cases, including cost structure, pricing strategy, and ROI.
2. Market & Customer Insights
- Gather Voice of Customer (VOC) from sales, key accounts, distributors, EPCs, and end users.
- Translate customer application needs (flow, head, efficiency, materials, standards) into clear product requirements.
- Support key customer projects, bid clarifications, and technical-commercial discussions.
3. Product Development Support
- Work closely with R&D and engineering teams to define Product Requirement Documents (PRDs).
- Participate in design reviews, prototype evaluation, testing, and validation.
- Ensure compliance with industry standards (e.g., ISO, API, ANSI, DIN, GB).
4. Launch & Go-to-Market
- Plan and execute new product launches, including sales tools, technical datasheets, and training.
- Develop product value propositions and application-based selling arguments.
- Support marketing activities such as exhibitions, webinars, catalogues, and digital content.
5. Lifecycle & Portfolio Management
- Manage product lifecycle: introduction, growth, maturity, and phase-out.
- Monitor product performance, margin, and market feedback.
- Propose cost optimization, localization, and platform standardization initiatives.
6. Internal Enablement
- Train sales and application teams on product features, applications, and differentiation.
- Act as the internal product expert and first point of contact for product-related questions.
Key Performance Indicators (KPIs)
- New product launch success (time-to-market, adoption)
- Revenue and margin growth of assigned product lines
- Win rate in key projects and tenders
- Customer satisfaction and market feedback
- Product cost and competitiveness improvement
Qualification & Experience
Education
- Bachelor’s degree or above in Mechanical Engineering, Fluid Mechanics, Industrial Engineering, or related field.
- MBA or business background is a plus.
Experience
- 5+ years of experience in pumps, fluid handling, or industrial equipment industries.
- Experience in product management, product marketing, application engineering, or technical sales preferred.
Technical Skills & Knowledge
- Strong understanding of pump hydraulics, applications, and system curves.
- Familiarity with pump materials, sealing systems, motors, and efficiency standards.
- Knowledge of industrial segments such as water & wastewater, HVAC, oil & gas, chemicals, power, or mining.
- Ability to interpret technical drawings and specifications.
Soft Skills & Competencies
- Strong analytical and strategic thinking skills.
- Excellent cross-functional communication and stakeholder management.
- Customer-oriented mindset with commercial awareness.
- Strong presentation and documentation skills.
- Fluent in English; Chinese mandatory for local market roles.
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