Sales Enablement Specialist,ARO

Role Overview

The Sales Enablement Specialist (ARO) plays a key role in supporting and accelerating the strategic growth priorities defined by the business, with a strong focus on new application development, new market exploration, and segment expansion.

Working closely with the line manager, sales teams, and engineering, this role helps translate market opportunities into practical, scalable solutions. The position acts as a bridge between market insight and commercial execution, ensuring that ARO’s product portfolio is effectively positioned to capture both existing and emerging opportunities.

While continuing to support the full customer lifecycle, the role places increasing emphasis on proactive opportunity identification and structured market development to drive sustainable growth.

Key Responsibilities

• New Application Development & Opportunity Support

1. Support the identification and development of new applications based on customer needs and sales input.
2. Assist in documenting and structuring application cases, using scenarios, and solution approaches
3. Work with sales teams to understand customer pain points and propose suitable product applications
4. Support early-stage validation of new applications through trials, demos, or pilot projects
5. Contribute to building practical and repeatable application success stories

• New Market & New Segment Exploration Support

1. Support identification of potential new segments or adjacent applications through customer interactions and industry insights.
2. Collect and consolidate customer feedback and application data (VOC)
3. Support analysis of market trends, competitor activities, and customer feedback to identify opportunities and challenges. Provide insights and recommendations to drive product enhancements and improve market competitiveness.

• Sales Enablement & Support

1. Product Knowledge: Develop a deep understanding of ARO product portfolio, including features, applications, and benefits. Stay updated with the latest product developments and enhancements.
2. Support line manager for Develop and Implement NPI & NPD Strategies, including identifying, evaluating, recommending, and implementing new products for existing and new markets.
3. Support sales in preparing technical proposals, product selections, and basic solution configurations
4. Assist in site visits, application assessments, and feasibility checks. Provide basic follow-up support for installed applications and performance feedback collection.
5. Support development of sales tools, application guides, and training materials. And assist in delivering training sessions for sales teams and distributors.
6. Represent ARO at trade shows, seminars, and industry events to promote our brand and solutions.

• Pricing

1. Update and maintenance of pricing tools such as price books.
2. Analyzing and interpreting sales data using a business intelligence tool to assist product management.

Requirements:

1. Bachelor's degree in fluid machinery, mechanical engineering or related engineering.
2. 3+ years of experience in engineering and/or technical support role for industrial equipment preferred
3. Proven experience in pump applications or technical support. preferably in the industrial or manufacturing sector. Familiarity with pneumatic systems and fluid handling applications is highly desirable.
4. Excellent problem-solving abilities with results-oriented and customer-centric mindset. Demonstrated experience in providing technical support and resolving customer inquiries.
5. Proven ability to conduct both in-person and remote customer engagements, including technical consultations and solution presentations.
6. Flexibility to travel to engage with customers and attend industry events as required.
7. Proficient in Salesforce CRM and Microsoft Office Suite.
8. Experience with B2B or channel distribution preferred.