MarCom Manager

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Marcom Manager

Position Overview

As the Marcom Manager you will be developing and implementing the values selling and  content guidelines including translation and transcreation. You will lead the atomic marketing across the organization and will be in charge for developing social media strategies across all channels, including YouTube. Additionally, you would be looking into how to best leverage synergies as well as provide support across the different types of events including the nurturing to ensure best return on investment, as well as all the different marketing vendors.

This role requires a strategic thinker with strong leadership skills, creativity, and excellent communication abilities. You will lead a talented team of 8 employees, with global responsibilities that span all business units. Your leadership and strategic vision will be instrumental in driving our marketing efforts to new heights and ensuring our brand’s success worldwide.

Primary Responsibilities:
 

• Develop and Implement Content Guidelines: Establish and maintain comprehensive content guidelines to ensure our value selling messaging is consistent and impactful across all platforms.
• Innovate Social Media Strategies: Craft and execute cutting-edge social media strategies across all channels, including YouTube, to elevate our brand presence and engagement, including APAC regional social media channels
• Lead the Atomic Marketing Implementation across organization: Spearhead the adoption of atomic marketing strategies to enhance our marketing precision and efficiency.
• Oversee Translation and Transcreation: Manage the translation and transcreation processes to ensure our content resonates with diverse global audiences and drives SEO traffic
• Content Planning: Use the insights from keyword research to work with Business units to  plan content that addresses the needs and interests of the target audience outlining topics that align with high-value keywords.
• Performance Monitoring: Regularly review and analyze the performance of content using SEO and analytics tools
• Event Optimization: Propose global strategy for event optimization through event playbook roll out to increase return on investment across all offline and online event.
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Vendor Coordination: Managing relationships with external marketing vendors and ensuring alignment with the overall strategy.

• Strategy Development: Creating and implementing comprehensive marketing and communication strategies to enhance brand visibility and engagement.

Team Leadership: Managing and mentoring a team of marketing and communication professionals.

Competencies and Personal Characteristics

• Results oriented and competitive natured.
• Strong problem-solving skills with a solutions-driven mindset driven by analytics.
• Strong project management skills. Ability to work projects from start to finish – identify opportunities and drive execution.
• Ability to work in a matrixed organization and work across other functional peers, other business units, and global peers.
• Demonstrate strong verbal, communication, and presentation skills.
• Excellent prioritization and organizational skills.
• Ability to influence in a collaborative environment.
• Creative, curious and energetic personality willing to assume multi-dimensional role and desire to learn new products and markets.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.