Marketing Automation Manager

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Marketing Automation Manager

Position Overview

As Marketing Automation Manager you will be responsible for developing and executing automated marketing strategies to enhance customer engagement and drive sales. This role involves creating and managing workflows, lead scoring, and nurturing campaigns to optimize the customer journey. The manager will analyze campaign performance, leveraging data to refine strategies and improve ROI. Proficiency in marketing automation platforms is essential, along with strong collaboration skills to work effectively with sales and other marketing teams. The ideal candidate will blend creativity with analytical thinking to deliver impactful marketing solutions and will manage a team of 3 marketing automation specialists.

Primary Responsibilities:

• Developing and Implementing Strategies: design automated marketing campaigns, focusing on email marketing, SMS, social media and WhatsApp, lead nurturing, and customer retention strategies.
• Creating and Managing Workflows: setting up automated workflows that trigger actions based on user behavior, such as welcome sequences or cart abandonment follow-ups. CRM offline triggers workflows as well as IoT triggers to follow up on customer behavior across customer journey such as Instal base service and quotation follow up.
• Lead Scoring and Nurturing: assess and prioritize leads based on their engagement and readiness to purchase, ensuring that the sales team focuses on the most promising prospects.
• Campaign Performance Analysis: Monitor and analyzing the effectiveness of campaigns, using data to optimize future marketing efforts and improve ROI.
• Managing Marketing Automation Platforms: Proficiency in tools like HubSpot, Marketo, or Oracle Eloqua is essential, as product owner of the Eloqua platform.
• Cross-Departmental Collaboration: work closely with Marketing automation and Business units to ensure alignment with broader business objectives and strategies.
• Project management experience. incl. establishing and maintaining processes in Lean or Agile methodology
• Leadership skills: excellent interpersonal, communication and people management skills

Competencies and Personal Characteristics

Key Competencies

1. Technical Proficiency:
   • Expertise in marketing automation platforms (e.g., HubSpot, Eloqua).
   • Familiarity with CRM systems and basic web development (HTML/CSS).
2. Analytical Skills:
   • Ability to analyze data and derive actionable insights.
   • Proficiency in measuring campaign performance and optimizing strategies based on metrics.
3. Project Management:
   • Strong organizational skills to manage multiple campaigns and deadlines.
   • Experience in coordinating cross-functional teams and resources.
4. Customer-Centric Mindset:
   • Ability to understand customer journeys and tailor marketing efforts accordingly.
   • Skills in lead scoring and nurturing to enhance customer engagement.
5. Leadership skills:
   • Capability to inspire and motivate team members, fostering a collaborative environment that encourages innovation and accountability
   • Strong verbal and written communication skills to effectively convey ideas, strategies, and results to stakeholders at all levels.                

Personal Characteristics

1. Creativity:
   • Innovative thinking to develop unique marketing strategies and campaigns.
2. Collaboration:
   • Strong interpersonal skills to work effectively with various teams
   • Ability to foster a team-oriented environment.
3. Adaptability:
   • Willingness to learn and adapt to new technologies and marketing trends.
   • Flexibility in adjusting strategies based on market changes.
4. Detail-Oriented:
   • Keen attention to detail to ensure accuracy in campaigns and data analysis.
5. Results-Driven:
   • Focus on achieving measurable outcomes and continuously improving performance.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.