Marketing Automation Solution Architect

Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Job Title 

Marketing Automation Solution Architect

Location 

Warsaw / Hybrid / Remote  

Job Summary

As Marketing Automation Manager, you will be responsible for advancing complex marketing automation solutions to enhance customer engagement and drive sales. This role involves design architecture, configuration and testing of complex marketing automation solutions involving multiple systems (e.g., Marketing Automation System, CRM) and data sources to automate customer notification via email and other channels as well as and lead and task creation. You will take ownership of the implementation and operation of the designed solutions, analyze their performance and leverage data to refine efficiency. An exceptional technical proficiency in marketing automation platforms and systems is essential, along with strong collaboration skills to work effectively with technical and business-focused marketing teams. The ideal candidate will blend creativity with analytical thinking to deliver impactful marketing solutions and will manage a team of 3 marketing automation specialists.  

Responsibilities

• Developing and Implementing Strategies: design automated marketing campaigns, focusing on email marketing, SMS, social media and WhatsApp, lead nurturing, and customer retention strategies.
• Creating and Managing Workflows: setting up automated workflows that trigger actions based on user behavior, such as welcome sequences or cart abandonment follow-ups. CRM offline triggers workflows as well as IoT triggers to follow up on customer behavior across customer journey such as Instalbase service and quotation follow up.
• Lead Scoring and Nurturing: assess and prioritize leads based on their engagement and readiness to purchase, ensuring that the sales team focuses on the most promising prospects.
• Automated Customer Notifications: Implement automated customer notifications via email and other channels, as well as lead and task creation.
• Configure and Test Solutions: Ensure the proper configuration and thorough testing of marketing automation systems, including CRM and other related platforms.
• Manage Marketing Automation Solutions: Take ownership of the implementation and operation of marketing automation solutions, ensuring they meet the needs of the organization.
• Analyze and Optimize Performance: Continuously analyze the performance of implemented solutions and leverage data to refine and improve efficiency.
• Project Management: Lead or co-lead cross-departmental projects to expand and enhance our marketing automation ecosystem, drawing on project management methodologies as required (e.g., Agile, Scrum, Kanban)

Basic Qualifications

• Strong communication skills, fluent written & spoken English required, ability to work in a global environment.
• Capable of managing multiple projects simultaneously
• Able to efficiently manage stakeholders with competing priorities
• Up to date with current and emerging digital marketing trends
• Analytical Skills
• A valid work permit is required for applicants who are not EU Citizens

Travel & Work Arrangements/Requirements

Fully site based, flexible working, hybrid, 10% travel across Europe.

Key Competencies

• 3+ years team management experience - strong verbal and written communication skills to effectively convey ideas, strategies, and results to stakeholders at all levels
• 5+ years' experience working in email marketing platforms (preferably: Oracle Eloqua, Salesforce Marketing Cloud)
• 2+ years' experience working in CRM (preferably: SalesForce, HubSpot).
• 3+ year Project management experience, incl. establishing and maintaining processes in Lean or Agile methodology - Experience in coordinating cross-functional teams and resources.
• Advanced technical skills, e.g. (appreciated) HTML, JavaScript
• An associate’s degree (or international equivalent) in Marketing + at least 5 years of experience working in a similar role

What we Offer

• We are all owners of the company! Stock options that align your interests with the company's success.
• Private Medical Care, ensuring your well-being is taken care of.
• Cafeteria / Holiday subsidy to support your leisure time and work-life balance.
• Hybrid work model, providing flexibility and work-life balance.
• Stable working environment, focusing on long-term cooperation and mutual growth.
• Opportunities for professional growth and development, including Technical, Professional, and Skills Training in all required tools & individual development plan with internal Mentorship program.
• Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.

Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.