Ingersoll Rand is committed to achieving workforce diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances. 

Senior Digital Marketing Specialist

Location: Warsaw, Poland 

Job Summary:

The Senior Marketing Specialist is responsible for ensuring strategic alignment between business goals and the development of demand generation initiatives to meet those objectives. This role requires a deep understanding of digital marketing and the key performance indicators used to track specific channels including web, social, paid search, SEO, email, chatbot, etc. Working with multiple internal stakeholders, the Senior Digital Marketing Specialist will collaborate with external agencies and our internal resources to ensure the delivery of compelling marketing assets that are implemented to meet strategic priorities and tactical needs.

Key Responsibilities:

• Work effectively with the Marketing Manager to ensure a comprehensive and integrated marketing strategy is implemented. This role covers multiple brands within the Ingersoll Rand portfolio.
• Project Management - Work closely with a variety of internal functional teams to successfully execute various types of marketing projects.
• Coordinate the design and production of high-value marketing assets such as digital sales brochures, white papers, advertisements, web banners, videos, etc. in collaboration with external vendors.
• Prepare and execute end-to-end, multi-channel marketing campaigns.
• Manage communications and report on the results of your activities to the Marketing Manager and sales teams.
• Use tools such as Google Analytics, Qlik, Eloqua (marketing automation) and Salesforce to monitor and analyse campaign results and make data-driven decisions. (Training on these tools will be provided).
• Manage our social media presence, with a particular focus on LinkedIn, creating engaging posts. Familiarity with basic design principles and the use of tools such as Canva, Photoshop, InDesign is a plus.

Basic Qualifications:

• Fluent in English, both written and spoken.
• At least 3-5 years of digital marketing experience in a marketing agency, media house or digital marketing department, ideally in a B2B environment.
• Strong understanding of SEO and digital marketing tactics and channels. 
• Strong time management and prioritisation skills with the ability to manage multiple projects simultaneously.
• A willingness to learn, a competitive spirit and a consumer-focused mindset.
• Creative, engaging, proactive personality with a team player attitude.
• Additional qualifications considered as +: previous experience with Oracle Content Management, lead management tools (Salesforce), Google Suite tools; previous experience in industrial equipment manufacturing environment.

Travel & Work Arrangements: 

Hybrid, occasional travel

What we offer:

• Competitive base salary, ensuring fair compensation for your skills and experience.
• Yearly performance-based bonus, rewarding your hard work and dedication.
• We are all owners of the company! Stock options that align your interests with the company's success.
• Private Medical Care, ensuring your well-being is taken care of.
• Cafeteria / Holiday subsidy to support your leisure time and work-life balance.
• Hybrid work model, providing flexibility and work-life balance.
• Stable working environment, focusing on long-term cooperation and mutual growth.
• Opportunities for professional growth and development, including Technical, Professional, and Skills Training in all required tools & individual development plan with internal Mentorship program.
• Collaborative, multicultural work environment with a team of dedicated professionals, fostering innovation and teamwork.

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Ingersoll Rand Inc. (NYSE:IR), driven by an entrepreneurial spirit and ownership mindset, is dedicated to helping make life better for our employees, customers and communities. Customers lean on us for our technology-driven excellence in mission-critical flow creation and industrial solutions across 40+ respected brands where our products and services excel in the most complex and harsh conditions. Our employees develop customers for life through their daily commitment to expertise, productivity and efficiency. For more information, visit www.IRCO.com.