Website Content Specialist
Warsaw, MZ, PL, 00-844
Web Operations Specialist
Location: Warsaw, Hybrid Mode
Are you ready to bring your web expertise to a team that values precision, collaboration, and innovation? We’re looking for a Web Operations Specialist to help shape the online presence of our global brands. Based in Warsaw and working in hybrid mode, you’ll collaborate with marketing and technical teams to deliver high-quality website updates, streamline user journeys, and support data-driven improvements. If you enjoy structured execution, solving digital challenges and making websites work better for real users — this could be the perfect role for you.
Role Summary
The Web Operations Specialist will support the delivery, optimization and maintenance of our brand websites through CMS execution, analytics review and A/B testing supporting while following SEO strategy. This is an execution-focused role that works closely with brand marketing teams and internal stakeholders to implement web features and content updates using a modular CMS platform.
Key Responsibilities
CMS Execution & Component Deployment
- Build and manage pages and content using Contentstack CMS
- Deploy and replicate components across site sections and templates
- Troubleshoot rendering or CMS issues and collaborate with DXP or development teams as needed
Collaboration with Brand Marketing Teams
- Partner with brand teams to translate marketing needs into actionable website updates
- Advise teams on what is possible within the CMS and support implementation accordingly
Website Analytics & Performance Monitoring
- Use Google Analytics (GA4) to track engagement and traffic performance
- Monitor bounce rates, exit points, and key conversion behaviors
- Flag underperforming areas and provide simple performance summaries
A/B Testing & Experimentation
- Assist in setting up and monitoring A/B tests in Optimizely
- Manage variant tracking and document outcomes
- Support rollout of winning experiences across the sites
Web Optimization Support
- Identify user experience friction points on pages and within user flows
- Execute approved optimizations related to navigation, filtering, and product discovery
- Support content migration and rollout of shared components across brands
SEO Strategy Support
- Collaborate with the SEO team to understand and apply foundational SEO principles
- Support implementation of SEO best practices across pages and components
Required Skills & Experience
- 1+ years in web operations, content production or digital marketing support
- Hands-on experience working with a CMS (ideally Contentstack or other headless CMS)
- Familiarity with Google Analytics (GA4) for behavioral reporting and traffic monitoring
- Experience supporting A/B testing platforms such as Optimizely or similar
- Strong organizational skills and attention to detail
- Ability to work across multiple brand websites in a structured, repeatable way
Preferred Qualifications
- Experience with component-based CMS structures
- Additional language knowledge would be a plus (French, German etc)
- Understanding of web usability and user flow optimization
- Familiarity with B2B or industrial website environments
- Exposure to basic tagging and performance tracking through GTM or similar platforms
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