Manager - Demand Generation

Job Title: Asst Manager / Manager – Demand Generation 

Internal Job Description: 

Job Title                           : Asst Manager / Manager – Demand Generation

Location                          : Chennai / Mahindra City

About us

Ingersoll Rand is committed to achieving work force diversity reflective of our communities. We are an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical and mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation or any other characteristics protected by applicable laws, regulations and ordinance.

Job Overview:

The Candidate will lead the Organization’s demand creation and market development strategy across industrial, infrastructure, municipal, and OEM segments for its pump portfolio. This role owns end‑to‑end demand generation—from market intelligence and campaign strategy to pipeline impact and ROI. The role requires strong collaboration with Sales Leadership, Channel Partners, Product Management, and Senior Management, and plays a critical role in building sustained market demand in long-cycle, project‑driven environments.

Key Responsibilities

• Define and own the overall demand generation strategy for domestic and/or export markets
• Large trade exhibitions and global industrial expos, Organizing Industry-specific technical seminars, roadshows, and consultant meetings
• Digital demand programs (SEO, website, email, LinkedIn, paid media), Product launch and application awareness campaigns
• Define lead qualification, handoff, and feedback processes with Sales & Drive improvements in inquiry quality, conversion rates, and deal velocity
• Strong Analytical & Data‑Driven Mindset: Ability to interpret campaign data, monitor KPIs (MQLs, SQLs, CPL, ROI), run A/B tests, Google analytics, and optimize campaigns & Keywords for better performance.
• Guide development of: Technical brochures, application notes, and industry-focused content, Case studies, reference documents, and proof-of-performance materials, Website structure and content aligned to buyer journeys
• Cross‑Functional Collaboration: Ability to work closely with Sales, Product Marketing, and regional teams to align demand generation plans with revenue goals and target markets.

Requirements:

• 10–15 years in Industrial / Manufacturing / B2B Marketing experience      

• Experience managing multi-region or export market demand programs
• Exposure to energy efficiency, sustainability, or regulatory-driven markets

Core Competencies:

• Strategic thinking with strong execution discipline
• Deep industrial market and application understanding
• Leadership and cross-functional influence
• Data-driven decision making
• Executive communication and stakeholder management

Preferences:

• MBA in Marketing or Strategy
• Qualified inquiries and project leads generated
• Marketing-influenced pipeline and revenue
• Consultant / EPC engagement and specification wins
• Channel partner demand contribution
• ROI from exhibitions, campaigns, and digital programs

What we offer

• We are all the owners of the company! Stock options (Employee Ownership program) that align with the company’s success.
• Yearly performance - based bonus, rewarding your hard work and dedication.
• Leave encashment
• Maternity / paternity leaves
• Employee Health covered medical, group term life & Accidental insurance.
• Employee Assistance Program.
• Employee Development with LinkedIn learning
• Employee recognition and via awardco
• Collaborative, multicultural work environment with a team of dedicated professionals fostering innovation and teamwork..